The standard ADR logo reversed. When you wear the ADR logo remember to always try to be better than you were the day before. Whether that’s as a human, at the range, your job, or in training… continuous improvement is what we’re about. Remember AIEKYP: Attitude Is Everything… Keep Yours Positive.
Symbolism/Meaning: From Greek mythology to Alexander the Great to Sergeant Stubby to present day, dogs have continued to symbolize (and show) positive traits such as loyalty, reliability, hard working, trustworthiness, and protectiveness (just to name a few). We wanted a logo that would make us think of these traits… traits that we want to have for ourselves. In addition these are traits that we see all throughout our community… a community that has shown itself to be incredibly positive, uplifting, and caring.