This is meant to be a fun article and answer a question that shows up in the ADR inbox surprisingly more often than (we feel) it should. The question: is that company we do events with called Go Ruck, GoRuck, or GORUCK? If you spend some time searching Google you’ll quickly find that it appears in many different formats. Easily the most popular of the two are GORUCK and Go Ruck but GoRuck does show up every now-and-then. The best are the websites who truly don’t know and therefore use all three interchangeably to, one can only assume, bring in more internet traffic.
My opinion on this topic doesn’t matter… at all. Whether I think it should be GORUCK, GoRuck, Go Ruck, or GoRUcK does not matter as I’m not a special snowflake and don’t work for the company. So, instead of rambling on about what looks the best or makes the most amount of sense I went to the source for an answer.
That answer? It’s GORUCK every single time.
GORLICK, on the other hand, now that’s something completely different ;)