This is meant to be a fun article and answer a question that shows up in the ADR inbox surprisingly more often than (we feel) it should. The question: is that company we do events with called Go Ruck, GoRuck, or GORUCK? If you spend some time searching Google you’ll quickly find that it appears in many different formats. Easily the most popular of the two are GORUCK and Go Ruck but GoRuck does show up every now-and-then. The best are the websites who truly don’t know and therefore use all three interchangeably to, one can only assume, bring in more internet traffic.
My opinion on this topic doesn’t matter… at all. Whether I think it should be GORUCK, GoRuck, Go Ruck, or GoRUcK does not matter as I’m not a special snowflake and don’t work for the company. So, instead of rambling on about what looks the best or makes the most amount of sense I went to the source for an answer.
That answer? It’s GORUCK every single time.
I love you all but this mission has been accomplished and the emails can stop now. You go ruck miles and sometimes wear a bag by a company named GORUCK. You go on rucks with Cadre from GORUCK.
GORLICK, on the other hand, now that’s something completely different ;)
Trond Anders Sorvoja says
They may spell their company name anyway they want and of course that is the correct way, but all capitals is the same as yelling, so I will type it out as Goruck.
The answer should have been “GORUCK, every rucking time”. :)
Glad we got some clarification on this. I’ve seen it spelled several different ways myself. Thank you!