GORUCK opened the day today by adding the new values for their gear and apparel to the website then setting the current prices as a sale price. We now know exactly what everything will cost on 9/1/2018 and it’s not pretty.
Quick Price Increase Stats
Here’s a quick breakdown (sorted by % price increase) for both gear and apparel.
GORUCK Gear
Here’s the original price, new price, and percentage increase for GORUCK gear on 9/1/2018.
| Product | OG Price | New Price | % Increase |
|---|---|---|---|
| GR1 | $295 | $395 | 33.9% |
| GR1 (Curved Straps) | $295 | $395 | 33.9% |
| Echo | $235 | $295 | 25.5% |
| GR2 | $395 | $495 | 25.3% |
| Rucker | $215 | $265 | 23.3% |
| GR3 | $455 | $545 | 19.8% |
| Kit Bag | $135 | $160 | 18.5% |
| Bullet | $165 | $195 | 18.2% |
| KR1 | $125 | ? | ? |
| GR1 (Shooter) | $295 | ? | ? |
GORUCK Apparel
Here’s the original price, new price, and percentage increase for GORUCK apparel on 9/1/2018.
| Product | OG Price | New Price | % Increase |
|---|---|---|---|
| Women’s Tough Half Zip | $65 | $115 | 76.9% |
| Women’s Simple Windbreaker | $95 | $145 | 52.6% |
| Simple Windbreaker | $95 | $145 | 52.3% |
| Challenge Windbreaker | $110 | $165 | 50% |
| Simple Pants | $110 | $165 | 50% |
| Women’s Simple Pants | $110 | $165 | 50% |
| Simple Shorts | $69 | $95 | 37.7% |
| Simple Shorts – 5.5″ | $69 | $95 | 37.7% |
| Women’s Short Sleeve Tough Tee (V-Neck) | $40 | $55 | 37.5% |
| American Polo (Pocket Spearhead) | $75 | $95 | 26.7% |
| American Polo (Spearhead) | $75 | $95 | 26.7% |
| American Polo (Stealth) | $75 | $95 | 26.7% |
| Challenge Shorts | $99 | $125 | 26.3% |
| Challenge Pants | $155 | $195 | 25.8% |
| Women’s Simple Shorts – 2.5″ | $90 | $95 | 5.6% |
| Women’s Simple Shorts – 5.0″ | $90 | $95 | 5.6% |
GORUCK Gear Price Increase
The GORUCK gear price increase is nothing short of brutal. Below is a screenshot on the current prices in red and the new prices crossed off. They are not fun and my biggest fear is that the “entry level” ruck is now over $250. That’s a tough pill to swallow for someone who is getting into rucking and isn’t quite sold on it yet.
GORUCK Apparel Price Increase
The GORUCK apparel price increase has been released as well and there are some shockers in there.
Thoughts?
Thoughts on the price increase? We’d love to hear them in the comments below.
I bit the bullet last week and bought the 15l bullet and 40l gr2 on my credit card because I knew after this price increase I would never be able to justify the new higher prices I hope this doesn’t hurt the company too much but those are some really significant jumps In price.
Agreed, only time will tell and it will definitely be interesting to follow. I don’t know many things you can buy one day and have them appreciate $100 within 24 hours… this is definitely interesting!