A few weeks ago we launched some awesome 2″ x 1″ logo patches and this week we’re releasing our first shirt and some stickers. I didn’t plan for all of this to happen so closely together but that’s just how it works when patches get delayed and your screen printer is faster than expected.
ADR “Attitude Is Everything” T-Shirt
The idea of an ADR shirt all started with wanting to wear some All Day Ruckoff apparel during training and events. We have a logo and a quote that isn’t terrible (Attitude Is Everything… Keep Yours Positive) so we decided to go from there. The shirts are American Apparel Tri-Blend (same shirts GORUCK uses from AA) and the color is Tri-Black. They’re made in the USA and printed in the USA which is something I’m very excited about.
Now printing shirts isn’t exactly new to me… I went through the process with the GORUCK Heavy 009 and GORUCK Light 067 shirts but those event shirts were prepaid and I knew people wanted them. These, on the other hand, are a bit more of a gamble. Originally I thought of only having 4 or so shirts printed but when looking into pricing I found out that would be impossible.
Instead what we have is a limited edition run of ADR Shirts. There will be about 30 of these sold and after that there is no guarantee that they will be made again. The front left chest features the ADR logo, the back features the “Attitude Is Everything” quote, and the left sleeve features the text “ADR01” which symbolizes the first run of shirts we’ve ever done. If we do reprint these the left sleeve will absolutely be changed to something else… this is the only run that will have ADR01 on it.
Sizing on these is extremely limited because, like I mentioned, printing these was a gamble and devoured a good amount of ADR’s funds. They’re priced at $22 and with $3.50 shipping total to $25.50.
ADR Logo Stickers
There probably won’t ever be a cheaper (or easier) way to support ADR than through the purchase of a sticker. At 50 cents I’m pretty sure these are quite the bargain. It doesn’t end there, however, if you purchase $10 or more from the ADR Store I’ll toss one in for free… which is the best deal I could think of.
These stickers are made here in the USA so by buying one you’re not only supporting All Day Ruckoff but USA jobs and USA manufacturing. I think that’s pretty awesome… you can support three different things just by buying one sticker.
Any plans to launch a new sticker in the near future?
Brian Lohr says
Hoping to have some brand new ones middle of next week as long as the quality is acceptable!
Looks awesome. Too bad I just promised my wife I would stop buying GORUCK related stuff for a while. I hope these sell slowly so that I can get one when I’m allowed to buy stuff again.
Ahh yes “Gear Restriction”… I’ve been on that before!