Last year in January we presented a “year in review” which went over pretty well. It not only gave everyone a look behind the scenes but it helped give us some perspective and set goals for the following year. We’re hoping that this will do the same and will hopefully give you some insight into what we’ve got planned.
2014 was quite the year for us at All Day Ruckoff. We went through a website re-design, expanded the online store substantially, and made some awesome donations to some great charities. The site became more popular which (we can only hope) correlates to more people being helped by the content.
You can see from the above graphic that 2014 was a busy year for the site. The spikes all align with new gear and patch drops within the ADR Shop. When we see people getting excited about ADR it makes us more excited about ADR and that can only bring more good things.
Last year we focused A LOT on getting the online store running and in good shape. We had collaborations with both GORUCK and SH Plates which was awesome. As we continue to meet and become friends with more companies it just makes us that much more excited about what we can all do together. We’re hopeful that 2015 will bring more of this fun stuff.
Next year we want to shift some of our focus back to reviewing gear for GORUCK events. Somewhere along the way we swayed away from that but we want to make that a focus in 2015. In particular, we want to review some of the cheaper packs out there and how they hold up at a GORUCK event. One of the most asked questions we receive is “what is a solid sub-$100 pack that can be used” and it’s something we haven’t been able to answer with first-hand experience. That will change in 2015.
Even though we’ll be writing more reviews we won’t stop adding to the ADR Shop. Fundraising will be bigger in 2015 than it was in 2014 and the only way to make that happen is to continue making more products. We’ll try and release a new patch every month or two and will continue with the limited edition sets. Our Christmas set went over very well in 2014 and allowed us to donate $1,000 to charities that benefit children. 2015 will bring more of that all around.
Stay safe in 2015 and we hope that your year is off to a great start!
2015 SHOT Show
We’ll be attending SHOT Show 2015 in Las Vegas this month (January, 2015) and will have a special event patch just for the show. If you’ll be there and we bump into each other make sure to ask for one, or better yet bring something to trade for it. If you won’t be at the show the excess will be sold on the site afterwards.