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GORUCK “How Not to Start a Backpack Company” Limited Edition Book & Patch Pre-Order

Months ago Jason mentioned on the All Day Ruckoff Podcast that he was working on a book. After waiting patiently the time has finally come and the book is available for pre-order.

The table of contents for the book that’s kind of about business but more about life. When you read this you’ll see the side to being an entrepreneur that’s never glorified. It’s more of a story of Jason McCarthy’s life on the road in 2010 than a how-to business book.

The first three pages do a good job of explaining what you’re about to get yourself into. It’s a raw story of Jason’s life on the road trying to sell bags and try and make GORUCK work. The book focuses on the first year of the company leading up to the first GORUCK Challenge which is well before they hit any level of success.

If you pre-order through GORUCK’s website you’ll get the limited edition patch featured above in addition to a hardcover, signed, and numbered book.

If you like GORUCK, enjoy the story of a struggling entrepreneur, or want to learn more about the first year of GORUCK’s existence then you need to check out this book. It’s a phenomenal read and I’m sure you’ll learn a lot about both Jason and GORUCK when you finish it up.

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