All Day Ruckoff (ADR) was founded in February of 2012 to provide some much-needed motivation for people looking to tackle a GORUCK Challenge.
At the time there were only a handful of event reviews (AARs) spread out over several different websites, and they were both tough to locate and mostly focused on the difficulty of the events. After competing numerous GORUCK challenges we wanted to create a site focused on the positive aspects of taking part in them.
Since inception ADR has grown into a fully fledged website featuring AARs, gear suggestions, training advice, and a stocked online store. Growth is inevitable and something that we strongly embrace so continue to expect further expansion and innovation in the future.
There is a lot that we’re proud of but more than anything we’re proud at the amount of money we donate to charity. The vast majority of profits from the ADR Shop are sent directly to some of the absolute most amazing charities around. The remaining profits are spent on the boring things like website fees, business expenses, and funding for new products.
We try and support members of the GORUCK community whenever possible. The majority of our patch collection has been purchased from members of this community to assist in their fundraising endeavors. In addition, when we choose suppliers and companies to work with we always look within the GORUCK community first.
The two sayings that continue to float around ADR are “Attitude Is Everything, Keep Yours Positive” and “Better Than Yesterday.” The ideas here are that while positivity might not always catch, on negativity will spread like wildfire. In addition, one thing we strive for is continuous improvement. Whether it be mental toughness, physical toughness, or something else we strongly feel that every day we should be able to look back and pinpoint at least one improvement we’ve made.
Stay positive and be better than you were yesterday.
All Day Ruckoff.